For readers living in the eastern or midwestern United States, or in Europe, Aldi stores are nothing out of the ordinary. But for those of us who live or have lived on the west coast, or in Hawai’i, Aldi products and prices are unknowns, and have taken on almost mythical properties.
I’ve been reading about other bloggers’ Aldi shopping for several years (enviously at times), so while we are here in Europe, Brett and I were determined to check one out and see what all the fuss was about.
We found the nearest Aldi to us was just a 20-minute tram ride away, at the outer western rim of Strasbourg. The ride was pleasant, and we noticed that the closer we got to our destination the more modern the buildings became, along with a definite feeling of being out in the suburbs. We also passed the city’s largest hospital on the way, bigger than any hospital I’ve ever seen anywhere. The mix of passengers on the tram changed as well – the further out the more young families boarded the tram.
Aldi was right across the street from the tram stop. We had no idea what to expect when we walked in, but the store was absolutely massive, at least in comparison to stores we’ve been in recently and even back on Kaua’i. We grabbed a shopping basket and set out to see what was in stock and what things cost, and possibly pick up a bargain or two. I was expecting pallets, or a more warehouse feel to the store, but was pleasantly surprised by the organized shelves with everything in boxes.
I was also surprised by the number of name-brand products that I saw. I’m guessing most of the products were Aldi brands, but it was hard to sort out which were which. We bought some Ritter-Sport mini chocolate bars (perfect for when we’re on the road) but also saw brands like Nutella and several Trader Joe’s products around the store. The cheese section was positively magnificent, and the varieties available were also individually branded. Some were the same brands we’ve seen in standard markets (but were lower priced at Aldi).
Actually, the selection available throughout the store was quite impressive. The produce section was pretty nice as well, although I have to say the pineapples were pathetic. I didn’t notice anything organic, but that doesn’t mean it wasn’t there. Of all the things we saw we could only come up with two things we would not buy there: wine and bread. Their low prices didn’t wow us after what we’ve been able to find at local boulangeries or supermarkets.
Besides the Ritter-Sport bars we also bought four different cheeses, some chocolate mousse (delicious!), a small bag of pasta, a bottle of shampoo, and a package of bacon, potato and cheese crepes to have for breakfast one morning. The total cost for everything? Just 16.03€ ($18.61).
We’re definitely going back before we leave Strasbourg. For those of you who regularly shop at Aldi, how does this compare with your experience? Are the prices similar? Does the store layout look similar?